An artful studio practice for e-commerce, lifestyle and wellness brands ready to be seen, felt and experienced

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projects

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A psychology-focused approach to brand building

Carlin Studio serves founders who know their brand is at the edge of its potential. Through a focused intention, our psychology-led strategy and a proven brand development process, we reveal the path to resonance between your offering and those it was made for. Based in Byron Bay, Australia and collaborating internationally.

This studio is for brands ready to make waves.

Where Brands Become →

ways to work together

Strategy & Consulting

EXCAVATE
This service is about uncovering; the truth of your offering, the person it’s for, and the deeper need your brand is here to meet.
Through archetypal psychology and strategic auditing, gain the insight of a Senior Brand designer to move your brand back into alignment with your vision.
This is where everything becomes clear.
Identity Design & Development

DEFINE

This is where your brand takes form.
We translate strategy into a visual and verbal identity. Designed with precision, intention, and semiotic depth. Every element is considered not just for how it looks, but for what it signals.
Brands that work. Elegantly cohesive, distinctive, and immediately recognisable to the right people.
Touchpoints, Systems & Rollout

EXPRESS
This is where your brand meets the world.
We extend your identity across every relevant touchpoint — digital and physical — ensuring consistency, clarity, and cohesion at every interaction.
Because this is where your brand does its work: connecting, converting, and inviting hearts and minds into your world.

Explore Offerings →

Sleep Ins

I engaged Carlin Studio to help build my website for my new ecommerce brand Sleep Ins. Throughout the process, Candice was so personable and attentive. She made everything clear and collaborative, which made the experience really enjoyable. Compared to past experiences I have had with designers and agencies, this felt far more thoughtful and tailored. Nothing was rushed or cookie-cutter, and I always felt like my project was important to her. The end result feels true to my brand and even better than I imagined.

— Kate Lawrence, Sleep Ins
seaquo

We’re so grateful to have found you! You’ve played such a big role in shaping our creative direction, and we’re incredibly proud of how SeaQuo is looking now. We are finally feeling like the brand is reflecting the look and feel that is truly us.

— Sara McTaggart, Seaquo
addiction coaching australia

Candice is an A player. Her work is considered and meticulous and she brings a depth of knowledge to messaging and brand identify that is incomparable. I love her calm energy and the great ideas that she brings to the table. She has really helped me to present something that I am proud of and feels trusted and safe to my clients.

— Conrad Tracey, Addiction Coaching Australia
spicy pilates

Impressed is an understatement. From the get-go Candice was all hands on deck. I felt like she truly understood the brand story of the business and was able to authentically create a new age for the client. From the moment I was presented with the initial concept I knew that I chose the right designer for the job! I was able to put my full trust in Candice’s ability to not only create a new look for the client, but to cohesively link her methodology to the brand values and archetype.

— Esme Piper, Spicy Pilates
bolsta digital

Working through your holistic branding process was such an important part of helping to distill what I do into a visual and tonal language. Candice made the process easy, and intuitively knew where to push me to come up with something that was such a good fit for Bolsta.

— Jacob Schultz, Bolsta Digital
Alivo health

Candice helped me rebrand my naturopathy business and I’m so happy with how everything turned out. From the very first chat, it felt like Candice could see the heart of my work and she has translated it into a brand that finally reflects what I’ve been trying to express for years.

The whole process felt personal and intentional. Candice asked the right questions, paid attention to the smallest details and turned all of that into a brand that I’m genuinely so proud of. The creativity, care and thought that went into this rebrand were honestly unmatched. It’s so clear that Candice is passionate about her work and wants every client to walk away with something that isn’t generic or copied.

— Danni Bichler, Alivio Health
willow massage & wellness

Candice is a pleasure to work with. She is professional, detail oriented, and she helps me to work out what it is that I really want to achieve. She has helped us clarify the identity of my brand and business. Every piece of design I have asked her for help with has received continuous compliments ever since launching our rebrand. I highly recommend Carlin Studio.

— Kelsea Morris, Willow Massage & Wellness

your partner in magnetic creative

I’m Candice, your designer, strategist, brand mentor and ever-creative.
With almost ten years spanning agency, studio and independent practice, I bring both perspective and discernment to brand building. I’m known for bringing a level of depth and clarity to brand building that goes beyond aesthetics, working closely with founders to uncover what is truly compelling and resonant about their brand.
My work sits at the intersection of emotive strategy, artful design and subliminal semiotics — grounded in a formal background in visual communication.
My role as your brands guide is to bridge intention with vision, allowing your aligned identity to reveal itself through the process.

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