GREAT BRANDS DON’T HAPPEN BY ACCIDENT

ELEVATE YOUR BRAND

A comprehensive brand experience for those looking to step up in their visual direction. Whether you’re starting your journey or it’s business as usual; this process is designed for those who value quality, want a brand that lasts and want clarity in their overall marketing.

If your goal is to;

° Start your business with certainty

° Feel confident and aligned with your brand

° Uplevel your current brand

° Get clarity in your marketing plan

° Attract and keep your ideal customer

° Enhancing your brand recognition and reputation

° Adding value to your business

…then you’re in the right place.

The Process

  • The signature brand offering includes a 2 hour Brand Workshop where we take a deep dive in your brand;

    ° Define your values and mission
    ° Look at your audience
    ° Define your unique position
    ° Competitor analysis
    ° Craft a strategy to stand out in your niche and reach your audience
    ° Get clarity on your Brand Architecture

  • I take the research we’ve done together and bring your brand to life. I present to you a proposed visual direction that I feel aligns with your brand, which then results in tailored logo and visual direction concepts that align with your strategy, represents your core essence and speaks to your audience.

  • We collaborate put the final touches on the concepts and I get to work crafting your brand package, which includes:

    ° Strategy Summary
    ° Visual Direction
    ° Style Guide
    ° Logo Suite
    ° Supporting Type/Graphics/imagery
    ° Collateral (if applicable)

  • Once the brand is approved by you, I get to work finalising your logo suite, brand book or style guide, and it’s all delivered in a nice neat package - ready for you to take on the world!

    The final step is to apply your brand to relevant touchpoints like socials, websites, packaging and beyond.

BRAND PACKAGES

01.

The Essential Brand

For those in the beginning of their business journey who desire to start off with a quality brand; but don’t yet require an extensive comprehensive brand.

  • Self Guided Brand Quiz

  • Custom Brand Design

  • Style Guide (Colours, Fonts)

  • Industry Quality Logo Suite

  • Brand Application (2 x bespoke designs for your touchpoint of choice)

INVESTMENT: FROM $2.7k

02.

The Elevated Brand

For those who are ready to level up; or want to begin a business with a comprehensive roadmap for success. You may have multiple customer touch-points and need a consistent, immersive creative direction.

  • Guided Brand Strategy Workshop

  • Visual Identity

  • Creative Direction

  • Brand Messaging

  • Brand Guide

  • Brand Kit
    (Logo suite, colour palette, supporting typography)

  • 1 Month Design Retainer
    (to roll out your brand. Normally valued at $1500)

INVESTMENT: FROM $5.7k

YOU’LL BE IN GOOD COMPANY

  • My work with Candice was an incredible journey. She heard and felt my vision for Sedona Canyon Estate and created a branding package that was unique yet subtle to the eye. She created an identity that resonated with everything that we are as a project

    CARLITA, SEDONA CANYON ESTATE

  • Candice was an absolute vibe to work with, from the first enquiry she was prompt, clarified parts I was vague on and was more than happy to oblige any of my requests. Her efforts in understanding the brief and thorough research was evident, which all worked together to produce a multilayered and meaningful logo suite. This is work I am so proud of and I couldn’t be happier with the outcome.

    GEMMA POKE, TASMANIAN WOOD CO

  • I feel my brand has definitely achieved the vibe and feel I was wanting through Candice's work. I found Candice to also be a great listener, extremely professional and has always met my needs along the journey. With Carlin Studio, it feels like a long term and sustainable relationship.

    JACQUI O’KEEFE - HORMONE HOUSE

  • Candice has been amazing since we started our business in 2019. We really didn't know where to start - Candice guided us through the process of logo and brand design, and has since helped us develop various press ads, brand-specific iconography, and a style guide. Her designs are beautiful, modern and in perfect alignment with our vision.

    AIMEE MAUD - ROMER & MAUD LAWYERS

  • I cannot describe how happy I am with the branding and logo Candice has developed for my new business venture. She understood what I wanted from the word go and was very efficient with getting it done. Would recommend Candice for any project.

    JESSICA CARINS - MINDSET & ME

  • Candice is quick witted, kind, patient, and most importantly, a creative wizard who can draw (pun kinda intended) on your cues and ideas to generate refined-but-distinct options in the branding process. Candice makes sure that clients are included and heard in the process, and has a natural knack for interpreting vision, still fully taking responsibility to drive the creative process in terms of output and progress. I'd recommend her to any business in any field!

    ALISON COSKER - PHOTOGRAPHER

  • Candice has the unique ability to capture the essence of a product or project, especially those with a connection to the natural environment. The outcome has depth and connection and was born of a process that flowed with ease, to time and budget, all thanks to her experience and considered approach.

    MAGDALENA LANE

Think we might be a good fit?
Book a call to get started.