PROJECT SCOPE
BRAND STRATEGY
BRAND BOOK
VISUAL DIRECTION
THE BRIEF
Little Rivers Brewing Co are a Tasmanian based craft brewery. They approached Carlin Studio to gain clarity on their branding, extend their visual style and feel confident in their visual direction. Through the Elevated Brand workshop; we uncovered and determined their values, why, mission, vision; explored their ideal customer and identified competitors and collaborators. This allowed a recalibration of the visual direction and messaging and the creation of an extensive brand book; elevating their visual style and giving them clarity and direction to reach their goals as a company.