THE BRIEF

Greta runs a naturopathy clinic that specialises in womens sexual health. Through our brand strategy, we uncovered that this brand should depart from the clinical or overly earthy naturopathy brands to speak to the female empowerment that Greta seeks to create for her clients, through having an understanding of and autonomy over their bodies through wellness and sexual health. This brand is sassy, femme and professional at the same time.