THE BRIEF

SeaQuo engaged Carlin Studio at a point where the brand and business were performing well, but further growth called for a more considered and refined visual identity. Working collaboratively, we revisited the brand strategy, clarified the brand archetype, and explored audience psychology to support the next stage of the brand’s evolution.

This process informed the development of an updated brand system, including a refined type stack, colour palette, and a more mature, science-led visual language. We extended this across packaging, social content, and advertising, alongside greater clarity around tone of voice and key messaging.

The outcome was a cohesive, sophisticated brand presence that better reflects SeaQuo’s quality and positions it as a leading choice within the fucoidan-focused seaweed supplement category.