THE BRIEF

Orie approached Carlin Studio to develop an aligned brand identity for their women’s health e-commerce platform, Orie Health — a sister brand to Men’s Health Downunder. While the parent brand was well established, Orie recognised that a women-focused offering required a distinctly different approach: one grounded in holistic wellbeing and designed to support women through every phase of life.

Together, we crafted a feminine yet sophisticated wordmark and visual identity that reflects the fluidity of living in a female body. The resulting brand system is timeless and inclusive, speaking to women of all ages with clarity, care, and quiet confidence.