PROJECT SCOPE
BRAND STRATEGY
IDENTITY DESIGN
CREATIVE DIRECTION
DIGITAL PRESENCE
THE BRIEF
Spicy Pilates Training hit the market as an educational offering; as a further compliment to their brick and mortar business Muse Pilates. The target audience for pilates education required a slightly younger, aspirational, lifestyle-driven audience. Spicy Pilates approached Carlin Studio with a desire to pivot their brand persona to reach this audience. Through a thorough brand strategy workshop and identifying the Brand’s Archetype as the ‘Everywoman’, we were able to craft a more authentic and resonant brand identity that was more aligned to the goals of the business a the younger audience. Together, we crafted a brand that feels exciting, fun, aspirational and appeals to the sense of belonging, community and flexibility that people are seeking when joining the pilates community.
Impressed is an understatement. I worked with Carlin Studio to rebrand a client’s business. and from the get-go Candice was all hands on deck. I felt like she truly understood the brand story of the business and was able to authentically create a new age for the client. From the moment I was presented with the initial concept I knew that I chose the right designer for the job! I was able to put my full trust in Candice’s ability to not only create a new look for the client, but to cohesively link her methodology to the brand values and archetype. The branding is absolutely beautiful - it’s modern, fresh, educational and fun - the exact brief. Nailed it!
Esme Piper,
Head of Marketing, Spicy Pilates